Why Work with PICS

Is your small business ready to go global? It may be an easier step than you think. Advances in technology can make worldwide commerce achievable for many small and medium sized businesses, depending on the goods or services you offer.

If you’re ready to explore the possibilities and challenges of exporting, importing, joint venture partnerships, and/or distribution modeling — Petersen International Consulting Services (PICS) will provide the help you need.

PICS is staffed by professionals with experience with the SBA, the U.S. Department of Commerce, the U.S. Export-Import Bank, and other public and private organizations. PICS mission is to provide the help you need to compete in today’s global marketplace. We are your one-stop shop, designed to provide exporting solutions for your small or medium-sized business.

When you commit your money and resources to any kind of business relationship with another company you expose yourself to risk. No matter which country you’re dealing with, it’s important to follow a due diligence process before you agree to work with another company. PICS works with you to help avoid the traps.

Who We Are

Federico Petersen


A former Vice President of International Business Relations for publicly traded 1st Source Bank, Federico brings extensive domestic and global business experience to the table. He has worked and lived in 3 different continents and has emersed his career in knowing the languages and local customs of various countries.


Rob Rohena

V.P. of Marketing

A bilingual, Principal Owner of various businesses. Rob helped PICS with transform the way its clients due business using digital technology and embracing social media marketing to grow in America.

Growing Your Global Business
With Petersen Consulting Services
and DIR Incorporated

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